If you're looking to establish a lasting (and profitable) relationship within the community association marketplace, you need to understand how it works and what "makes it tick". There's a lot of opportunity to be had, but there are also many issues to navigate and pitfalls to avoid. And it all starts with a review of a key defining factor – what are community associations?. [...]
Let's start with the facts. You already know you have a great product or service. You have built a your list of viable community association contacts. There is just one more piece to complete this puzzle - you need to position your product or service in the "right light” so you can convince association decision makers (and those who influence them). To do that, you must first understand the role and purpose of the association board. [...]
The key decision makers for most community associations are the homeowners who volunteer to serve on the Board of Directors. And these board members are most definitely "the people" to reach if you want to make a customer out of an HOA, COA or other community association. But, for the savvy marketer or business owner, the average board member is more than "a single contact", they are also a "conduit" to even more opportunity. You just need to tap into that connection. [...]
It takes an accurate mailing list to achieve positive marketing results. That goes without question. But what type of data do you need? To answer that question, you must start every marketing campaign with a realistic, workable strategy. Good data is essential - but it's not enough to optimize results. With a pre-defined strategy, it will be much easier to filter and choose the right data points, and to then see that data used to fulfill your ultimate goals.[...]
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Promote your business to the Boards of Florida based homeowner and condominium community associations. Our data includes contact information and demographics to support both direct mail and/or email marketing strategies.
